Banner ads are one of the most traditional forms of online advertising. These visual advertisements appear on web pages, usually at the bottom of the screen. They aim to attract user interest and market products, services, or brands. Because of their ubiquity, banner ads play a significant role in the online advertising market. They provide advert

Navigating the digital advertising landscape can feel like traversing a minefield. With ad fraud becoming increasingly sophisticated, advertisers and publishers alike are struggling to pinpoint malicious actors who manipulate systems for financial gain. A side-by-side analysis of legitimate traffic versus fraudulent activity can be invaluable in un